The first watch on television.
In 1875, Joseph Bulova, a young immigrant from Bohemia, opened a small jewellery shop in New York.
His company went on to air the first national radio ad in 1926. Then, on July 1, 1941, the first day commercials were allowed on American television, Bulova ran the first TV commercial ever, before a Brooklyn Dodgers game. It cost a few dollars and simply showed the time.
In 1960 came Accutron, the world’s first fully electronic watch. Its technology went on to serve the U.S. space program.
An immigrant’s small shop became the time a country ran on. That’s an arrival worth remembering.
More than 200 Bulovas, sorted four ways. Start where you recognise yourself.
Lunar Pilot, Jet Star, Super Seville, Shelby Racer. The designs Bulova is remembered for.
Perennial favouriteSutton, Surveyor, Marine Star and Maquina — made to be worn without thinking about them.
Clean dials, slim cases, Swarovski crystal. The dress-up end of the case.
Goddess of Time, Futuro, Phantom and Sutton, in smaller cases and set dials.
