Powered by light. Built to keep going.
Fifty years ago Citizen built the first analogue watch that runs on light. Today Eco-Drive charges from a window, a desk lamp or a cloudy afternoon, and never needs a battery change. That’s a story we understand.
Find your Citizen.
Every collection comes in two or more colourways, so you can choose the design first and then the version that fits you.
Tsuyosa14 styles
Automatic. Tsuyosa means strength. 40mm and 37mm, plus the Shore and 60 editions.
Corso10 styles
Dress-casual Eco-Drive, on a bracelet or leather.
Axiom7 styles
Slim, minimal, edge-to-edge crystal.
Promaster18 styles
Divers, the Skyhawk A-T and the Tsuno Chrono Racer.
Nighthawk4 styles
The pilot’s chronograph with a slide rule bezel.
Everyday Eco-Drive21 styles
Classic, Peyten, Rolan, Brycen, Weekender, Garrison and Odyn.
Technology7 styles
The Tsuki-yomi A-T moonphase, the Perpetual Chrono A-T and the Photon.
Ladies30 styles
Bianca, Rainell, Fio, Corso, Axiom, Crystal and Classic.
Light in Black
“When your path is lost in darkness, let the light show you the way.”
Numbered editions for fifty years of Eco-Drive, plus the Photon and the Promaster Skyhawk A-T. When they’re gone, they’re gone.
Shop limited editions
Every hero has a story.
Original artwork on the dial, Eco-Drive inside, and most arrive in a collector’s box. A few are on the wall at Chinook, and every Star Wars, Marvel and Disney style is available online.
Star Wars
A farm kid who became a Jedi. The saga has always been about who you choose to become.
Marvel
Heroes who got knocked down and got back up, with original dial artwork.
Disney
Original artwork by Disney artists, from Steamboat Willie to a Tsuyosa with a famous friend on the dial.
A watch that keeps going on whatever light it gets.
That’s the idea behind every MEDIUM story. Eco-Drive doesn’t need perfect conditions. It takes what the day gives it and keeps time. And the name? In 1924 the mayor of Tokyo suggested “Citizen,” hoping a watch would one day belong to everyone. That’s worth wearing.
Try Citizen on at The Story Shop
CF Chinook Centre, Store 0298B · Opening October 30
Free bracelet sizing · Authorized Citizen dealer
Visit The Story Shop