Grand Opening Weekend

Grand Opening Weekend · October 30 – November 1

The Story Shop
opens October 30.

About ten years after it began as an idea, MEDIUM has a home. Come in, tell us your story, and find a piece worth wearing.

Doors openFriday, October 30
at 10:00 am
WhereCF Chinook Centre
Level 2 · Store 0298B
Find usNext to Oakley,
across from Sephora

Opening weekend only

From the Archive.
The strap is on us.

Choose any watch from the MEDIUM Archive opening weekend and pick a MEDIUM strap to go with it, free. The Debut, The Peak and The Base are original pieces from our first chapter, and a second strap gives you a second way to wear yours.

In store at Chinook and online at mediumbrand.com, Friday, October 30 through Sunday, November 1.

  1. Choose an Archive watch: The Debut, The Peak or The Base.
  2. Pick your strap. In store, we'll help you choose and fit it. Online, add a strap in your watch's size to your cart.
  3. Your strap comes off at checkout. Fitting is free.

Opening weekend · From the Archive

The DebutMeshThe PeakLeatherThe BaseNATO

Straps sized to fit: 16mm for The Debut and The Peak,
12mm leather for The Base.
Up to a $35 value, free with every Archive watch.

Free for everyone

Tell your story in the Story Studio.

Sit down with one of our storytellers for a short, relaxed conversation about something that matters to you. A milestone, a fresh start, a person who changed everything. We'll take your portrait, shape your words into a short story, and print it as a keepsake for you to take home.

Walk-ins welcome · No purchase necessary
The Comeback

Our first collection, made for the moments between the setback and the return. Steel, leather and the numbered First Edition.

Friends of MEDIUM

Watches we admire from Citizen, Bulova, Nixon and Casio, chosen for the stories they help people tell.

From the Archive

Original MEDIUM watches from our first chapter, plus straps, jewellery and the MEDIUM Journal for the chapters still ahead.

Find The Story Shop

Level 2, Store 0298B

CF Chinook Centre, 6455 Macleod Trail SW, Calgary
Next to Oakley, across from Sephora. Open during mall hours.

The free strap offer runs October 30 to November 1, 2026, in store at CF Chinook Centre and online at mediumbrand.com, while supplies last. One free MEDIUM strap with each Archive watch purchased (The Debut, The Peak or The Base): 16mm mesh, leather or NATO for The Debut and The Peak, 12mm leather for The Base. Not valid on prior purchases; no cash value. Story Studio sessions are free and require no purchase.